MEDDPICC is a recession-resistant selling framework.

'If you’re finding red flags at the end of a deal, you’re already too late.'

In a downturn, budgets don’t disappear but they do get harder to win.

The key things to look out for in your pipeline to ensure you win are:

- How early you spot the red flags.
- How well you help buyers rationalise spend.
- How disciplined you are in guiding the deal from first call to close.

That’s where MEDDPICC comes in.

Yes, MEDDPICC is a great whole-of-sales-cycle framework.

But importantly, recession-resistant selling is baked-in to it's foundation, helping you close when others can't.

- It keeps buyers engaged across the entire lifecycle.
- It surfaces risks before it’s too late.
- It arms your champion to fight for budget internally.

In a recession you don't need to drive your team with more activity.

You need to work on the areas where you can truly win, avoiding time wasters and dud deals.