MEDDPICC is a recession-resistant selling framework.
When budgets tighten and buying decisions slow, MEDDPICC keeps sales teams focused on deals that can actually close. This article explores how the framework helps you qualify harder, align to real business pain, and prioritise opportunities with clear economic value—making your pipeline more predictable, even in uncertain market conditions.
Closing Deals Isn’t About Pressure. It’s About Precision.
Closing deals isn’t the final push, it’s the result of everything done right before it. I think this unpacks what really drives consistent closes, from qualification and stakeholder alignment to timing and value, and why the best sales teams don’t “close harder”, they close smarter.