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Behind The Brand

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Andrew Vidler


Fractional Head of Sales | SDR Leader | Sales Trainer

Cybersecurity | SaaS | Outbound Strategy | MEDDPICC


I’m a fractional sales leader for tech companies that are strong on product, but lack confidence with sales; a sales coach to teams that need that extra structure to work as a unit; and a MEDDPICC specialist who can take your pipeline from stalled to closed-won.
I help founders and early teams go from guessing how to sell, to running a system that actually drives revenue.

Whether it’s building the outbound motion from zero, rewriting broken messaging, or coaching reps past the script: I get hands-on and help teams sell with confidence.

I’ve turned Tech Sales rookies into top performers, built playbooks that reps actually use, and created outbound engines that don’t rely on luck or volume.

Big on frameworks. Sharper on messaging. Obsessed with where automation, AI, and human sales craft all collide.

If you're struggling to figure out why your sales aren’t clicking, or you know what needs to happen but aren’t sure how to get there, then we should talk!

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