Behind The Brand

Headshot of a man with light brown hair, blue eyes, and a beard, smiling, wearing a white shirt and a dark blazer

Andrew Vidler


Fractional Head of Sales | SDR Leader | Sales Trainer

Cybersecurity | SaaS | Outbound Strategy | MEDDPICC


I’m a fractional sales leader for tech companies that are strong on product, but lack confidence with sales; a sales coach to teams that need that extra structure to work as a unit; and a MEDDPICC specialist who can take your pipeline from stalled to closed-won.
I help founders and early teams go from guessing how to sell, to running a system that actually drives revenue.

Whether it’s building the outbound motion from zero, rewriting broken messaging, or coaching reps past the script: I get hands-on and help teams sell with confidence.

I’ve turned Tech Sales rookies into top performers, built playbooks that reps actually use, and created outbound engines that don’t rely on luck or volume.

Big on frameworks. Sharper on messaging. Obsessed with where automation, AI, and human sales craft all collide.

If you're struggling to figure out why your sales aren’t clicking, or you know what needs to happen but aren’t sure how to get there, then we should talk!

Why a Fractional Sales Leader and MEDDPICC are a Game-Changing Combo

Working with a Fractional Sales Leader while using the MEDDPICC framework is a powerful combination for any growing business. You get senior-level sales expertise without the full-time price tag, plus a proven qualification system that brings clarity, structure, and accountability to your pipeline. A Fractional Sales Leader helps your team adopt MEDDPICC properly — not as a checklist, but as a practical way to run stronger deals, understand stakeholders, and avoid time-wasting opportunities. Together, they create a tighter sales process, better forecasting, and a team that knows exactly what “good” looks like. It’s a cost-effective way to level up your sales function, sharpen execution, and build a more predictable revenue engine.

Senior expertise without the full-time cost

Faster clarity and execution

Scalable foundations for growth

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!