A Fractional Sales Leader is a part-time or contract-based sales leader who brings executive-level sales experience without the cost of a full-time hire. They help businesses build strategy, improve processes, coach reps, and accelerate revenue — all while keeping things flexible and scalable.

It makes sense when your founder is still acting as Head of Sales, your team needs structure, or you’re missing a repeatable sales system. It’s ideal for startups and growing businesses that need senior capability but aren’t ready for a full-time Head of Sales.

They embed into your rhythm — running stand-ups, pipeline reviews, coaching sessions, and deal strategy calls. The goal is to lift capability, speed up deals, and remove bottlenecks without disrupting what already works.

MEDDPICC is a qualification framework used by high-performing sales teams to improve deal quality and forecast accuracy. It helps reps understand the buyer’s world, uncover gaps early, and run deals with clarity instead of guesswork.

They introduce MEDDPICC as a common language across the team — building templates, coaching reps through real opportunities, and aligning it to your sales stages. The result is cleaner pipelines, better qualification, and fewer “hope deals” dragging down the forecast.

Andrew Vidler partners with SaaS and Technology founders to build and scale effective sales and revenue systems. This includes developing sales strategies, designing operating frameworks, and improving team performance to achieve sustainable growth.

I work primarily with SaaS and Technology founders — often at the early or growth stage — who are seeking to establish structured, repeatable sales processes and transition away from founder-led sales.

Engaging a Fractional Head of Sales allows you to access senior-level sales expertise without the overheads of a full-time executive. It provides strategic guidance, proven systems, and leadership support tailored to your current stage of growth.

Engaging a Fractional Head of Sales allows you to access senior-level sales expertise without the overheads of a full-time executive. It provides strategic guidance, proven systems, and leadership support tailored to your current stage of growth.

The process starts with a consultation to discuss your business objectives and current sales challenges. From there, I’ll provide a clear outline of how we can build or refine your sales and revenue systems to support sustainable growth.