3 Reasons you need to embed MEDDPICC into your business

1. It's relevant across the GTM function, with some sections being more relevant to lead gen and others more relevant to AE's/BDM's.
It has a place across the whole GTM org and can be used by more people than your AE's.

2. It's a lifecycle language. AM's and CSM's can continue to use the methodology (through their crm) across the lifecycle of the customer to accurately gauge churn risk.

3. It solves the 'negotiation hell' that many reps find themselves in. Knowing how to build champions, engage Eb's and accurately breakdown and influence processes, criteria and buying habits is what gets deals done.

The key to all of this?

Actually systemising, tracking and utilising the processes of MEDDPICC.