The ICP Blueprint — Build a High-Converting Ideal Customer Profile in 60 Minutes
Download it. Use it. Share it with your team.
It’ll save you months of wasted effort and hundreds of thousands in sunk costs
DOWNLOAD FOR FREE!
Just enter your email address and receive the Blueprint right away.
Andrew Vidler
Fractional Sales Leader and Coach
“ I’m a fractional sales leader for tech companies that are strong on product, but lack confidence with sales; a sales coach to teams that need that extra structure to work as a unit; and a MEDDPICC specialist who can take your pipeline from stalled to closed-won.
I help founders and early teams go from guessing how to sell, to running a system that actually drives revenue.
Whether it’s building the outbound motion from zero, rewriting broken messaging, or coaching reps past the script: I get hands-on and help teams sell with confidence.
I’ve turned Tech Sales rookies into top performers, built playbooks that reps actually use, and created outbound engines that don’t rely on luck or volume.
Big on frameworks. Sharper on messaging. Obsessed with where automation, AI, and human sales craft all collide.
If you're struggling to figure out why your sales aren’t clicking, or you know what needs to happen but aren’t sure how to get there, then we should talk!”
In this Blueprint, I’ll show you..
The Hidden Damage of a Bad ICP
When your ICP is wrong, everything downstream breaks. Sales cycles drag, objections pile up, and “good-fit” deals never actually close.
The ICP Blueprint helps you identify who looks ideal versus who buys, stays, and expands—so your team stops chasing revenue that was never real.
The Cost of an Unclear Ideal Customer
A fuzzy ICP creates inconsistent messaging, scattered targeting, and gut-feel decisions in sales and marketing.
If your ICP can’t be clearly described in one sentence, it can’t be executed in the field. This blueprint turns vague personas into a sharp, actionable profile your sales, marketing, and product teams can actually use.
Alignment Frameworks That Actually Scale
An ICP isn’t a document, it’s a decision-making framework. The ICP Blueprint introduces practical frameworks that align sales, marketing, and leadership around the same buyer definition.
The result: clearer prioritisation, stronger positioning, and a repeatable path to scalable revenue.
Over $40m of revenue generated in Australia
Over 13 years of experience
What clients have to say about Andrew…
“To work with Andrew is to work with one of the best in the Industry. A thorough Sales Professional who understands what a customer needs, Andrew makes sure he leaves no stone unturned when it comes to problem solving.
He is someone who understands that buying processes are complex and knows how to work and nurture all stakeholders involved. Andrew is truly passionate and knowledgeable about the industry and this is evident from the day you meet him. Working with him has truly been a pleasure”
— Binoy L. , FSI Solutions @ Zühlke Group
“This is my first SDR role in the tech landscape, and Andrew is honestly the best manager I have ever had. He is efficient and process-oriented, yet nurturing on a personal growth level, which drives great results for the entire APAC team. Andrew provides very practical training tailored to what matters most for each one of us.
He relates the training to my strengths and weaknesses, helping me leverage what I do best and improve where I need to. I don’t usually listen to podcasts, but if I had to, I would totally subscribe to Andrew’s training sessions. I have learned so much from him, and he has truly helped shape me into the best version of myself as an SDR.”
— Joanna L, SDR @ UpGuard
“I had the pleasure of working with Andrew and he was supportive throughout the time we worked together at Dye & Durham. I was particularly impressed by his weekly sales training sessions, which were delivered exceptionally well and I found them thought-provoking and beneficial. Couldn't recommend Andrew enough for any sales leadership role.”
— Justin M, Relationship Manager @ LexisNexis Regulatory Compliance